The secret to the quality of my emails is that I’m lazy.
You know those emails that you don’t like. The ones that are generic and salesy. The ones that identify a generic problem that you may or may not have, then they agitate that problem, then they make an amazing offer while delivering no value?
Those are super hard to write. There’s a whole formula and process.
They are part of big fancy funnels with all kinds of technology, tracking, trigger links, and landing pages.
Want to know my process?
Continue reading “Why I’m so Transparent in my Emails”