Tag: Marketing

I often see discussions on business forums on personal appearance and professional appearance. People will talk about having to dye their hair back to normal colors or hide the more colorful parts of their personality from their social media.

The solution is not to remove your unique elements. Rather it is to clearly lean in to them 100%. Be the most awesome and badass version of yourself.

Above is the LinkedIn profile picture for RJ Redden. She is a marketing consultant that I met at the Strategic Alliance Live conference last week. She was there, googles, cape, purple hair and all and not a single one of the hundreds of highly successful entrepreneurs in attendance blinked an eyelash at her attire.

In fact, the reason I know her is that our conversation started with me saying: “I don’t know you, but your goggles tell me I want to.” I was right. She’s awesome.

The place you get in trouble is when you are apologetically yourself. When you sneak into the room with purple hair and wonder how people will react. She didn’t wonder. She knew. Her demeanor said “If you have a problem with my googles, that’s your problem, not mine.”

It’s 2021 and all the rules are in flux. No one knows what the cultural norms are, so why not make your own.

By the way, she has this super cool personality assessment tool. You should go there and check it out.

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