Interview with Justin Moore

Welcome back to the guy who knows a guy podcast.

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We're so excited to be back with you.

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And this season we are counting

down to J V connect the first of its

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This is going to be an incredible

dedicated networking event, and you

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are going to want to be part of it.

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And this podcast here to help

prepare you to get the most

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out of this incredible event.

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I'm Michael Whitehouse,

the guy who knows a guy.

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And over the next few weeks, you're going

to get to hear from some of the best

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people in the industry about networking.

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As well as some solo training from me.

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So be sure to join us on December

12th to 14th for JB Connect.

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And now, let's get to the interview.

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Welcome once again to the guy

who knows the guy podcast.

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I'm your host, Michael Whitehouse.

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The guy knows the guy.

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And our guest today is Justin J.

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Moore.

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Justin is a singer songwriter with

50 million streams, a social media

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music influencer with 300, 000

followers and the founder of Podigy,

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the podcast agency for coaches.

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He is the host of the podcast.

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Oh, my pod, which I was just

interviewed on earlier today.

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It's a podcast that teaches

coaches how to get the most out

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of the podcasting community.

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Industry.

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We're going to be talking today

about networking regarding podcasts

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and networking in the music space.

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So welcome Justin to the show.

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Justin Moore: Thank you so much.

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I'm happy to be here.

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Michael Whitehouse: Awesome.

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So when we were talking before we

started and figure we might as well

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kick off with this, you were telling me

about the strategy that you've used to

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make connections higher up the ladder

on the music industry, then you would

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naturally have connections to share

with us, share with our audience what

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you're telling me before we got started.

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Justin Moore: Yeah.

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Like when I was, when I was just starting

out and I had like a really small falling

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on social media because sadly, especially

in the music world, your follower count,

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your streaming numbers, your monthly

listeners on streaming platforms, that

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all like makes a difference as to whether

or not you're even going to get replies.

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And so when I was just starting, I had

a very small amount of followers, maybe

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like 2, 000 or something and in order to

actually reach out to people and to try

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and get these connections going Because

the music industry is heavily Geared

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towards the people that you know and

the people who are your friends which

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happens all the time when it comes to

Like, you know, songwriters and stuff.

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Like, there'll be songwriters who

have very little talent, but they're

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really good networkers, and so they're

able to get into the right rooms, just

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because their friends bring them there.

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Um, so, it is a huge game of

networking, and raw talent doesn't

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always win in the music industry.

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Uh, but one thing that I was doing,

especially when I transitioned from

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writing pop, pop is very, a very, uh,

diluted, Industry in the music industry.

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It's a very diluted genre.

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It's really hard to get

your footing in there.

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Um, just like if you're starting a

business, it's better to niche down

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into a specific little area and pop

is a huge field of types of songs.

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So I wanted to get into dance

music because in dance music, the

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singers are kind of far in between.

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There's very few singers who

do dance music full time.

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So I was I'd been recommended to go

into the dance industry because they

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needed writers, they needed singers.

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And some people said they

thought I'd be good at that.

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So I looked at who the top performing

singers were in the dance world.

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And I didn't, didn't look at like the

top performing, but I looked at, you

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know, relatively successful people

who I thought may reply to a message.

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And I think I sent like 30 messages out,

DMs on Instagram with my tiny following

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and I got a bunch of responses and,

uh, I ended up making probably five to

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ten connections that, um, absolutely

changed the, the course of my life.

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And one of them was, was a, a

singer in the dance world and he had

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millions of streams and I knew he

was like raking in money with his,

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um, songs that he was selling and

with his royalties and everything.

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And I hopped on a call

with him for an hour.

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I paid him like 200 bucks for his hour.

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I learned.

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More in that hour by paying for

that, then I could have learned in

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like 10 hours going and doing like

little bits of research myself.

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So I, I think I save money by

actually hiring someone and getting

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everything boiled down into one hour.

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That's how I think about

coaching in general anyways,

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but this person wasn't a coach.

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They're not used to having people

come out and ask them for advice

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or for insight on a specific topic.

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And so.

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I think that he really jumped at that

and a lot of other people did too.

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And actually one of those people, uh,

when I started posting videos of me

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singing, I was, uh, on Instagram, I

was like building, building popular

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songs, kind of one voice at a time, um,

and layering all the harmonies on top.

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So like starting with the bass, then

bringing in one harmony and then

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another harmony, and then eventually

the lead, and it ties it all together.

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And I started blowing up on

social media because of that.

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And somebody who followed me was

actually the guitar player of Maroon 5.

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And he, um, I, I didn't realize he

had followed me, and then I saw,

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I was looking at who viewed my

Instagram story, and I see, oh, James

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Valentine, that sounds familiar.

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I go, and like, he's, he's

the guitar player Maroo 5,

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so I was like, that's cool.

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I reached out to him, I said, hey,

like, what's, what's an hour of your

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time worth, or are you willing to work

with me just for an hour, and listen

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to some of my songs, and tell me if

I'm, if I'm in the wrong direction,

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or if there's something I should be

doing better, and I reached out to him.

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And, um, kind of not really

expecting much and he said, yeah,

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yeah, what about later today?

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I'm just, I'm just on the

tennis court right now.

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I can come back later.

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And a few hours later, I was on a

call with a guitar player, Maroon

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5, and the funniest thing happened.

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He, he didn't do what most people

in the music industry do, which is

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They kind of look like they're maybe

checking their phone while they're

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talking to you and texting and maybe

looking at when their next meeting is.

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He gave me his full attention for an

hour because I don't think he does

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this often or gets asked to this often.

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And he listened to every single one of the

songs that I sent him all the way through.

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So he didn't skip through the songs.

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Like a lot of people do as well.

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He listened to everything.

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And by the end of it.

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He said, these are fantastic.

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He sent them off to a publishing

company that he's close with

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because obviously he has a lot of

connections in the music industry.

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I didn't end up hearing anything back

from that specific opportunity, but having

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that boost of confidence that the, that

the guitar player of a major band had,

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um, had liked my music and that all came

because I just was, I was reaching out.

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As the little guy, I was using my,

my youth, uh, like 20, whatever.

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I was 20 as a, as a, a

weapon, not as a weakness.

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And I was coming at them and I

was saying, I'm really young.

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I don't know what I'm doing.

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I'm just like you when you were my age.

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What, like, are you able to just

please, you know, like, and really

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humbly asking, not boosting my,

myself up, not, not coming at them

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and saying, I got this many things.

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I got this many people I've talked

to this, this, and this, like,

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you got to hop on a call with me.

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I'm about to blow up, man.

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It's like, no, like I got nothing.

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Help.

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Yep.

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Michael Whitehouse: Well,

and that's, that's key.

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What you're saying there

is that authenticity.

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You know, when you try to say like,

Oh, I've got this, this, and this.

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And they'd be like, yeah, sure.

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Whatever.

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So does everyone else I know.

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Exactly.

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I have 10.

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Where'd you be saying, Hey, I got nothing.

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I got nothing, but you're awesome.

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And could I like bask in your

awesomeness and learn something?

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It's pretty flattering to do that.

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I found the same thing when I was

getting into the coaching space

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that I would, I would talk to

people who are very successful,

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you know, really big time people.

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And I was always amazed when they,

when they would sit down with me

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and you know, give me advice and

connections and resources and all this.

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And at the time, I'm thinking

like, are they just being really

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generous or charitable or what?

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And then a year later, when of course

I reciprocate with introductions.

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That's what I do.

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It's the, Do you think I can easily do?

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And I was talking to one of them later

and like, Oh, you have sent me 15 people.

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Three of them became clients.

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Two of them did this one connected

this enjoyed venturing here.

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So for them, it was actually an

investment that I didn't realize the time.

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Cause I didn't have that

sense of myself at the time.

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Yeah.

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Cause that's, that's

the thing too, is that.

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Is that the, the, the guitarist

there that you're talking about

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part, it may just be as nice guy.

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And he's, he's trying to be helpful.

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He's trying to actually provide

value because you're not going to

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pay attention to why even bother.

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Exactly.

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Also, you know, you never know five

years from now you might be someplace

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and he needs something and it'd be like,

Hey, just, I don't know if you remember

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me, but yeah, you just never know.

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Justin Moore: You never know what's

going to happen with people and you

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just want to treat everyone with

respect because you just never know.

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Yeah.

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Yeah.

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Michael Whitehouse: Yeah.

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Yeah.

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That, that's a huge.

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Huge thing and it sounds like and that's

one of the things the music industries

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are mentioning a lot of people You're kind

of can be like, well, I guess I have some

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time for you while I'm doing other things

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Justin Moore: Yeah, exactly.

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And I and I get that because like

now now I'm in a space where I'm

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running a business that takes up a

lot of my mental capacity, but I'm

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also still trying to keep up on my

songs and my music side of things.

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And so now if somebody does reach

out to me who is very small and

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asks for something, or I, I simply

cannot, um, answer unless it's

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the right place, the right time.

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And it just happens to click, but I

really like, I, I cannot, I don't have

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the capacity for that at the moment,

but, um, so I do get why that happens.

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Um, but there's a

difference, I think, between.

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Being aware that you don't have the

capacity to handle things because

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you're trying to prioritize your,

your mental clarity over feeling

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like you're better than other people.

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And that's why you don't

accept messages and calls.

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And I feel that like you can

feel that in the music industry.

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It's tangible.

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Michael Whitehouse: Yeah,

that's definitely it.

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I started to realize that that

would be a situation for me.

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in the future.

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Uh, and that's when I developed my, I

have an open virtual coffee, which is

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a one to one that anyone can drop into.

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And then I also created a, uh, coaching

hour, which is now part of a program

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I have, but I still, if someone's

like, Hey, could I, you know, get

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some of your advice and support?

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I'm like, well, I can't

just give away my time.

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Why don't you drop in on

the group coaching call?

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I won't charge you for coming in

program, but they can drop in.

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And if they have one or two questions.

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Then, you know, maybe other people

in the call will benefit from it.

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And that way it's not

taking additional time.

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So I, I've, I've spent some time thinking

about, and of course I'm a coach.

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So I spent time thinking about how

can I continue to serve, but without

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giving everything away, because there's

a way to leverage and, you know, and

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a podcast is a way to do that as well.

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Justin Moore: Yes.

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That's the, yeah, that's

a huge way to do it.

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Michael Whitehouse: Yeah.

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So to be able to say like,

Oh yeah, I did a podcast.

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I interviewed, uh, you know, this guy,

Justin, the music industry, you should,

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uh, check out this, the interview I did.

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I think you'll get a lot out of that.

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So I'm going to take my time.

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I'm saying go listen to something

that's already recorded.

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Totally.

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Yep.

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Uh, and so you said you're, you're,

you do, um, uh, Podigy, which

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is a podcast agency for coaches.

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And of course your podcast, Oh

My Pod, which is a great name.

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Thank you.

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So tell me about, uh, Podigy and,

and what you do for coaches there.

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Justin Moore: Yeah.

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Like.

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It started about five years ago because

I had a couple of people actually

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from the music world refer friends

to me who were starting podcasts.

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They said, I know this

guy who does audio stuff.

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Maybe he can do a podcast.

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And they came to me and they

said, can you do a podcast?

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And I said, maybe, I don't know.

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Let's try it.

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And I did, and I actually really enjoyed

editing the audio, which is something

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that I didn't think that I would enjoy.

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It's quite monotonous.

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It's quite tedious.

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But for some reason it was so.

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When you're writing music,

it's so not obvious.

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Like the next step is so unclear and it's

such a, it's like, it's like looking for

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a, looking for like an object in the dark.

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Like you don't know exactly where

you're going, but with the editing,

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the podcast audio, it was like this

stable, like the answers were there.

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There was, it was clear

what was going forward.

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And so I really liked editing audio.

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And I started editing a bit more audio

and then it just became clear that

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audio was not going to be enough for

the people that I was working with.

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And so it grows and it

grows just like business.

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You get a client that comes

and says, Hey, can you do this?

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I really need this.

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And you say, well, I guess I got to add

that because if you need it and I don't

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do it, somebody else is going to do it.

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So I started adding, adding, and

I ran the business for a few years

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and mostly I was just writing music.

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Like up until, up until about

six months ago, I was writing.

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I was writing about 45 songs a month.

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So I was writing, yeah, like

somewhere around 500 songs a year.

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That was like my, that was my whole world.

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All I was doing was writing songs.

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And, um, so I didn't have a lot of time

for Podigy and it kind of fell by the

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wayside and just over the last year,

since my fiance came to, um, Canada from

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Italy, she moved here and she needed a

full time position to apply for her visa.

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And so Podigy.

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Was a company that I owned and

there's her full time position.

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So we've been working tirelessly for

the last year, completely reshaping the

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entire business and redefining the offer.

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And through that, we hired a coach

who really helped us a lot, a

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lot, a lot built this offer with

us and our offer now at Podigy.

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Is called the one hour podcast method

and what we're trying to do is allow

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coaches or experts entrepreneurs

to sit down in front of their

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microphone for one hour a week.

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And from that 1 hour a week episode,

they get their entire month of

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content completely outsourced

and done for them in a folder.

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So.

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If you're going to do a podcast, a

video podcast in particular, and you're,

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you are somebody who also needs to

create social media content, which a

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lot of coaches do need to sell through

Instagram, sell through Facebook.

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If you're doing the podcast and you're

not clipping content for it, and you're

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also making content for social media.

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Yourself, then you're missing a huge

opportunity to just kill two birds

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with one stone, the podcast itself,

if you have the right person to look

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through the podcast intelligently,

and then frame the content to fit

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with your message and everything,

then that's the missing piece, and you

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don't even have to worry about creating

social media content after that, plus.

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Plus, this sounds like a little thing,

but, and then you get all the benefits

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of podcasting, like we talked about on my

show, networking, you get to meet people,

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you get to learn about people, you get

hundreds of thousands of dollars of free

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coaching, um, you get evergreen content

and that can serve as a frequently asked

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question, question section for your,

your clients, your prospective clients

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that you don't have to hop on a 15

minute call to explain something to them.

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You can just send them an episode.

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Um, I mean, it's, it's just

like the perfect, it's the

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perfect answer to a lot of.

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questions that come up when

you're, when people are starting

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their coaching business.

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And I find that the biggest thing is

that people just don't want to make

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social media content all the time.

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They don't want to spend 12, 15

hours a month sitting in front of

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a camera and thinking of content

and formulating content and

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doing canvas stuff and everything

they just want it done for them.

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And the podcast is a good

way to do that without it.

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feeling like corporate soulless content

because it's still your face and it's

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still you talking and so it's like

outsourced content without losing

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the personal feeling of the content.

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Michael Whitehouse: Yeah, so it's

recutting existing content which

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makes, makes a lot of sense.

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It's funny, so many people are like, you

should repurpose your con, you should

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repurpose this, repurpose that, and at the

time I didn't have a team to repurpose it.

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Yeah.

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And so my answer is always, it's

easier to just make new than to

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repurpose, but now that I'm getting to.

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Have more of a team

and do more delegation.

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I'm realizing that I can use Can use

my team and as my revenues increase

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and bring in additional resources

do exactly that exactly that.

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I've got this growing library of content

that somebody could just go through

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and pour over and be like, here's

something and here's something and

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here's something and here's something.

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So there's a lot more

certainly can be done.

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And so you touched on how podcasts

can be used for networking.

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And, um, which is funny.

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I'm pretty sure you asked me

about this on on your show.

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So now I'm going to ask you on my show.

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Justin Moore: And I'll just

repeat what you said on mine.

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Michael Whitehouse: Yeah, so what

did I tell you about Network App?

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Yeah, so talk a bit about how

podcasts can be used for networking.

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Justin Moore: I, I mean, I think we, like

we, like we talked about on my show, I

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think it's, I think it maybe I'm biased,

but I think it is the number one tool

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for networking, especially the most,

like the most cost effective, the, the,

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the least amount of work for the highest

return on your networking activities.

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I'll, I'll give an example because

like, that's, that's one of the best

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ways my brain works through things.

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And so we started our podcast.

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Oh, my pod.

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And this was when we were relatively

unknown in the podcasting space.

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We had worked with a select

few clients, but we hadn't

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really put ourselves out there.

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Didn't create a lot of content, no

blog, no email list, nothing like that.

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We started completely from, from scratch.

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Uh, and because I, I feel like I

naturally am a good networker and

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good with people and everything.

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Uh, I was able to book on in the first.

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16 episodes of our show, I was

able to book on 9 CEOs of huge

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companies within our industry.

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So podcasting companies, guest

booking companies, stuff like

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that within our industry.

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Um, we got one joint venture

partnership with the biggest podcast

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production agency in the entire world.

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Um, they only work with,

uh, Fortune 100 companies.

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And so they got a lot of

people coming to them who...

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Can't afford their services obviously

because it's probably in the 100k

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plus region So now they'll refer their

coaches to us So that came from the

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podcast and also we got a client from

the podcast which was about 15, 000

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in our pocket From one episode because

we brought someone on the show with no

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intentions of turning them to a client.

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That's not how we do things We really are

just trying to build a resource for our

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audience Which I think is the right way

to go about it because it's obvious if

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you're just trying to get clients from

it afterwards, the guy said, Hey, do you,

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do you, do you, uh, need new clients?

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Like, are you looking for?

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And we said, absolutely.

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And so that there was a client.

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So that's sort of a laundry list

of, of things that our podcast did

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for us in the first 16 episodes.

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And all I did as the CEO, let's say the,

the, the CEO of the podcast, all I did.

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We'll sit down for that one hour

a week and do the interviews.

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The rest of the work I handed

off to my team at Podigy.

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So I'm essentially sitting in place of

whoever would be a client in our company.

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So I worked an hour a week at our podcast.

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We have.

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Over 200 pieces of content on social

media from the podcast that's been created

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from the show for my one hour a week.

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Uh, all of those professional

relationships, connections, the

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partnership, the client, everything,

uh, now meeting you as well.

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This is all coming from, from our podcast.

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And this is all networking.

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This is the, the absolute, I couldn't

even believe the types of people

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that said yes to coming on our show.

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And these are people that if you

said, Hey, do you want to come on

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you want to come and have like a one

hour meeting on zoom and they'll go?

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Why you go?

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Oh, I don't know not meet and they'll go.

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Well, what's the agenda?

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No agenda?

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No, like no I don't have time for that.

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What is it?

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What is this like I you know, so but if

you say you want to come on my podcast

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and my podcast is about Helping coaches

learn how to effectively use the the

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podcasting medium and I really want to

help coaches Do better in the podcasting

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world and make money from their show and

And now suddenly there's a story behind

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you asking them to come and have a chat.

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There's a, there's a story

that's, that's now been written.

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And they will, they will be more than

ha well, I'm not gonna say this for

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everybody, but you'd be surprised

the amount of people that would be

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willing to be part of that story

and to work on something with you.

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You're, you're inviting them

into a joint project for an hour.

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And, and on that project...

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They get to do exactly

what they like doing.

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If they're an entrepreneur, they

get to talk about what they do.

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And that's like, one of the most

profound things for, for people who

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um, who are in the business world.

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They love to talk about what they do.

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They don't often get to just

be not humble for a second and

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just talk about what they do.

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And so this is like, this

is like their free pass.

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It's like, you can gloat for an hour.

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What do you do?

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Go.

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And people just light up, man.

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They, they really do.

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And you, you get people

in their best state.

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And then what we do afterwards is

we send them a bunch of content

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that we clipped from the episode.

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And then they share it with their network.

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And they share it with their audiences.

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And sometimes they have big audiences.

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And that can lead to hundreds of people

listening to that specific episode.

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And so now you've got.

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Like exponential growth

in terms of your network.

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You get the one guy who bleeds

down to all those people who

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bleeds down to all the next people.

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You get more guests from that.

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And the ball just gets rolling and you're

just meeting people within your industry.

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Yeah.

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Michael Whitehouse: Yeah.

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That's incredibly powerful.

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And I mean, if you don't do all the, the

sending out the content and everything,

440

it's still just having that conversation.

441

It's still meaningful out of it and

you make those connections and, and

442

yeah, it's really, really great.

443

So, so some of these, um, How did

you get, did you reach out to them?

444

Did your team reach out to them?

445

Justin Moore: Good question.

446

Yeah, I personally reached

out to all of them.

447

We, I do believe in delegating, like you

said, and I do delegate a lot of stuff.

448

I've just found that People can almost

like smell when a VA is messaging them.

449

So I just, I do a lot, I do the reaching

out myself and for what did I do exactly?

450

I think what, I think one of the

biggest things that I did was I

451

looked at people who had been guests

on other podcasts about podcasting.

452

So that was one way that I found.

453

Cause I knew that was like a

surefire way that they're willing

454

to dedicate their time to.

455

The industry.

456

Um, I looked at a couple of people

who I did have within my network.

457

Um, there were, there were a handful of

people who I, who I'd known from before,

458

but I also looked at like podcasting

companies like AI, uh, new AI tools,

459

you know, people founders of companies

or of, uh, software companies within

460

the podcasting industry who might be

willing to come on a show and talk

461

about the product that they created.

462

And so I got some people on from that.

463

Um, I got on the, the, the writer and the

creator of one of the most, uh, successful

464

true crime podcasts of all time culpable,

which has 40 plus million downloads.

465

He came on the show.

466

His partner came on the show

as well as business partner.

467

Um, so the, the other tip that

I would give was, is that.

468

When you get a guest on the show, you can

ask that guest in a follow up email, you

469

can ask if they have a couple of guests

who they would think could be a good fit

470

for your show, and that way you can get

a personal introduction from that person,

471

and then you've got another guest, so,

or you've got two more guests, and so

472

that way you don't run out of people.

473

You just reach out to your past

guests and ask, hey, you were on my

474

show, you had a good time, what else?

475

Who else?

476

Michael Whitehouse: Yeah, yeah,

that's definitely powerful to, to

477

leverage, and you know, You leverage

each meeting into the next meeting.

478

Who else do I need to know?

479

Who else should I Totally.

480

Should I know.

481

Um, and if you do it well, people will

introduce you without being asked as well.

482

Justin Moore: Totally.

483

If you do.

484

Yeah, definitely.

485

If you're really likable.

486

Absolutely.

487

Yep.

488

Yeah.

489

Michael Whitehouse: And I, I think

another thing I've, I've noticed is

490

sometimes we get over odd by celebrity

and we don't realize, like there's,

491

there's a couple hundred celebrities

who are like true global celebrities.

492

Everyone knows you Oprah, uh, Elon Musk.

493

Yeah.

494

Jerry V, Jim Rohn.

495

People like that.

496

But for the most part, a lot of the

celebrities in our industry, whatever the

497

industry is, aren't global celebrities.

498

People aren't calling them every day.

499

I remember I, when I was

in the steampunk space.

500

Um, I was able to connect with some

of the, some of the biggest bands in

501

steampunk, um, which is definitely

among the tallest pygmies that, you

502

know, I'm like, Oh my God, these guys

are huge in steampunk, which means

503

they have thousands of followers

instead of hundreds of followers.

504

Um, like, wow, I'm talking to this guy.

505

Yeah.

506

Um, that's cause I'm super excited.

507

But, you know, they're super excited

that someone's excited to talk to them.

508

Totally.

509

People aren't, people don't

recognize them in the supermarket.

510

And I think a lot of times if you're

in the coaching industry, or if

511

you're in the basket weaving industry

or whatever it is, the, the biggest

512

person in your industry, people still

aren't interrupting them and, you know,

513

they can eat in a restaurant without

someone interrupting them at the table.

514

Justin Moore: That's exactly how

it is in the podcasting industry.

515

100%.

516

Nobody really knows anybody.

517

Yeah.

518

Michael Whitehouse: The biggest

people in podcasting still aren't.

519

Um, still are not, you know, so famous

that they don't have time for a call.

520

Exactly.

521

Yeah.

522

Yeah.

523

That's definitely, that's

a really powerful thing.

524

Uh, and yes.

525

So you mentioned you, you got in

some business out of it, but since

526

you're not, you don't have a sales

strategy built, you know, get them in

527

and now they're in the podcast funnel

to sell them, um, so, so what do you

528

recommend people to make sure that

they're, that their efforts do monetize

529

without making it a sales process?

530

Justin Moore: That's a

really good question.

531

Um, I think that one of the things that

we have found to be really powerful

532

is actually repurposing the content

from the episode and sending that out

533

to them, um, because another thing

that that shows at least for, uh, what

534

it's shown for our business is when we

create that content and send it out to

535

that person from the episode, um, and

we're also the ones who are producing

536

the podcast, we're able to say, look

at what we made from your episode.

537

And then after that, we can kind

of say, is this something that

538

maybe you would be interested in?

539

Because you just did a podcast episode.

540

Maybe you'd want your own

podcast, something like that.

541

Um, or, you know, like what you,

what you said on, on my show, I

542

think is a perfect answer for that.

543

Um, you, you follow up and after the

conversation, and if you feel, if you

544

felt on the podcast, like there was

something in some way that you could work

545

together, you just send a follow up email.

546

And, um, you've got, you've got like

a, a smaller, um, or not a smaller,

547

but a more intimate form of email

list, which I think is a great idea.

548

Um, but yeah, like standard monetization

practices are a little bit, it

549

doesn't really work in podcasting.

550

Like if you have a smaller audience,

you're not going to make your money from.

551

Uh, podcast sponsors and stuff like

you need, you need thousands, tens

552

of thousands of downloads to actually

make any like significant amount of

553

income from podcast ad placements.

554

And so the way that you are going to

monetize your podcast is look in your

555

industry, look at who might be, uh,

the owner of a big company or, uh,

556

within your industry who, who might

be, uh, like a good client for you or,

557

um, Or maybe you could work with them

in some way and you bring them on the

558

show and by the end of the show, if

you've done a good job, they're gonna

559

feel a connection to you and you guys

have worked on something together.

560

The project, the podcast, you

guys have worked on it together.

561

Um, they, they're probably going to

be open to the idea of you coming

562

after and, and you can, you know,

you can soft sell after if you've

563

brought somebody on your show, who,

you know, could be a good client.

564

Um, Start, yeah, start talking

business with them, essentially.

565

If you feel that that's

the right way to go.

566

But it shouldn't be, the number one

priority when bringing somebody on the

567

show should always be, is this person

the right person for my audience?

568

Is this person going to be

valuable for my audience?

569

And past that...

570

There's a plethora of ways that

relationships can turn into, uh,

571

current or currency down the road.

572

And it's not just from turning

someone into a client, but it's from

573

a referral or it's from, it's from

them inviting you onto their show.

574

And then that happens or them referring

you as a guest to another show.

575

And then that happens or,

or like who knows, right?

576

But having these conversations,

if you have 50 conversations

577

on a podcast, the odds of, of.

578

At least, you know, 10 of those

not turning into some kind of

579

revenue is, is like slim to none.

580

Michael Whitehouse: Yeah, and that's,

and you know, it's just like, it's

581

another form of networking, so.

582

Exactly.

583

And that's, that's always,

that's a place where people go

584

wrong in networking too, is.

585

Is, you know, the old joke about

the dog that chases the car

586

and then finally catches it and

doesn't know what to do with it.

587

Um, but you know, if you met the,

if you, if you met your dream

588

100, what would you do with them?

589

You know, the people who are like, Oh

yeah, I wish I could meet Richard Branson.

590

Great.

591

20 minutes, Richard Branson.

592

What are you going to do with it?

593

Justin Moore: That's a really good point.

594

Yep.

595

Michael Whitehouse: But, but I

think another point you bring up is

596

the, you know, it's about having a

conversation and, and sales really

597

should not be about like, I have

a product and you should buy it.

598

It should be about.

599

What is your problem?

600

Not like, what's your problem?

601

But like, what is your problem?

602

What is the challenge you face and do I

have a solution that can help with it?

603

And now we're talking about I've got

a solution to a problem you have and

604

you know, a good sales conversation,

you know, wraps up with great.

605

Yeah.

606

So what's it going to cost me?

607

And not, you know, okay, well, what's,

you know, so the investment will be, but

608

instead of like, okay, what can you do?

609

Okay.

610

You can do this and this and the, I

could use that and that'll be great.

611

And you should really do this.

612

And, oh, I could also do this.

613

Okay, cool.

614

Yeah.

615

So what's all this cost?

616

Um, I'll cost this much.

617

Yeah.

618

That sounds reasonable.

619

Justin Moore: Yep, exactly.

620

Michael Whitehouse: And you

know, it's this tensionless close

621

because it's not even a close.

622

It's I want to help you.

623

You want to help me.

624

Um, exactly.

625

I'm giving you services.

626

So you're going to, you're going to return

money in exchange because that's the thing

627

that's the cheapest for you to return.

628

Justin Moore: Exactly.

629

And my, my business coach said

something really cool about this

630

when I was feeling a little bit, um,

just feeling a little bit scummy for

631

reaching out to a lot of people to

try and, you know, sell our services.

632

And he said, if you believe that

your product is so good that you're

633

doing a disservice to people by not

reaching out to them and offering

634

your services, then that's how

you know that your offer is good.

635

So the way that I've been

looking at it is it's like.

636

There's there are people who suffer

because they could make a lot more money

637

if they were posting regularly on social

media, but it literally ruins their life

638

to have to post on social media on the

time because it messes with their heads

639

and creates a massive cycle of burnout and

then makes their entire business suffer.

640

Then taking that off their plates is

something that genuinely can make a

641

massive impact in somebody's life.

642

And that little switch was like,

well, if somebody, somebody complains

643

that I messaged them about my

service, it's like, well, so what?

644

Because if the one out of 10 people says,

Oh dang, this is really going to help me.

645

Like this is going to make it so I

could spend more time with my kids,

646

or this is going to make it so I can

be home early for dinners or with,

647

with my wife or whatever, like that

there's the space that, um, That we're

648

selling is, is, feels really good.

649

Michael Whitehouse: Yeah.

650

Well, it's about approaching from that

place of service that, you know, I

651

have a solution and, and especially if

you're authentic about it and you're not

652

trying to do that bait and switch, be

like, Hey, I just want to get a meeting.

653

Justin Moore: Exactly.

654

Yeah, exactly.

655

Michael Whitehouse: But you know, if

you're honest, you're saying, Hey,

656

I've got the solution and I don't

know if you need it or someone, you

657

know, needs it, or maybe nobody needs

it, but I'd love to talk about it.

658

Um, yeah, I I've had people

approach me with cold.

659

Cold pitches that I've accepted the call.

660

Right.

661

Either because I was interested.

662

'cause they were very upfront.

663

They were like, this is a cold pitch.

664

I got this.

665

Do you want it?

666

And then it's like, well, I'm interested

in hearing it or I hear it and I

667

say, one, I like your authenticity.

668

And two, you know, I, I, I

appreciate the transparency of you

669

acknowledge that you're not, you

know, that you are making an offer.

670

Yep.

671

Uh, and maybe I know someone who

could benefit, or maybe there's a

672

flight arrangement or maybe, you

know, there's something there.

673

But the conversation's

gotta start from the truth.

674

Um, I, I got a, a pitch from someone

who was trying to get on my show, and

675

I later realized was his assistant.

676

You're talking about how you

can smell a VA a mile away.

677

This actually, the problem was I

couldn't tell it was a VA, because

678

it was, it was his name on the email

and it was his name on the signature

679

and it was in the first person.

680

And the, the subject line was

something like, I love your

681

podcast, got to ask you a question.

682

Um, and then it said, you know, I'm

so and so, I, uh, found this episode

683

and a link, and, you know, I really

liked it, and then went on into the,

684

I think I can provide value to your

audience, blah, blah, blah, blah, blah.

685

Um, and, and so I replied, because he'd

been on my podcast once and had spoken

686

on my stage once, and that's how I'm

like, uh, dude, this is not cool, since

687

that would be the third time you'd

be on my show, and this is not cool.

688

So, turned out, what it was is he hired

an agency, the agency was just going

689

out and scraping emails of podcasters

and blasting this out to them, and,

690

and so we got on a call, and I'm like,

hey, let me give you some advice.

691

And we're trying to figure out, like,

what's the solution here, because he's

692

already got an agency doing it, he's not

going to hire me to do something for him.

693

Although, by the end of the call,

he's like, could you do this?

694

And I was like, well, it's not a

service we currently offer, but...

695

I do have all the tools to do it.

696

And apparently better than the

dedicated agency you desired.

697

So, yeah, sure.

698

I'll send you a proposal.

699

But, um, you know, what I said is if

you're going to have an assistant,

700

send out an email for you, then

have an assistant send out an email

701

for you, you know, hi, I'm Joe.

702

I work with so and so, you know,

I really liked your podcast.

703

Joe really liked the podcast.

704

I think Bob would be a

great fit for your show.

705

You'd be open to discussing it.

706

Or can I send over some

information or whatever?

707

Cause now.

708

If, you know, if I talk to Bob,

not his real name, and I'm, and I

709

say, Oh, really, what did you think

of that episode that Bruce was on?

710

Uh, uh, uh, uh, right.

711

Cause you didn't listen to it.

712

Yeah.

713

Your assistant did.

714

So yeah, I, yeah, like you can't

start a relationship with a

715

lie, even if it's a white lie.

716

That's such good advice.

717

Yeah.

718

Yeah.

719

That's why I'll say like, never have

your VA's manage your, your LinkedIn

720

messenger, your Facebook messenger.

721

Any of these things

are supposed to be you.

722

Yeah.

723

They've got to be you

or fully transparent.

724

Like as soon as I message you on

LinkedIn, your assistant says, just so

725

you know, this is actually Susie, Justin's

assistant managing his LinkedIn messenger.

726

Yeah.

727

Otherwise I'm talking to you and be like,

Oh yeah, I love to send the podcast.

728

And the VA is like, yes, thank you.

729

I appreciate that.

730

Like, you know, and now you got

someone else speaking for you and

731

it, and you got that, that, you

know, that deep inauthenticity.

732

Justin Moore: I completely

agree with that.

733

That's great advice.

734

Yeah.

735

Michael Whitehouse: So yeah.

736

Yeah.

737

Here's the trick to not offending people.

738

Be you.

739

Exactly.

740

Don't let someone else be you.

741

If someone's going to speak for

you, have them speak for you.

742

On your behalf.

743

Yeah, on your behalf.

744

Yeah.

745

And I'll be like, Hi!

746

I'm Justin.

747

Justin Moore: Yeah.

748

Really?

749

Totally.

750

Are you really Justin?

751

Are you sure?

752

People can smell it.

753

I can smell it.

754

Like, it's just, and it's so painful.

755

Michael Whitehouse: Yeah.

756

Well, they can't, or worse, they can't.

757

And it's just like, Justin was

so nice when I talked to him, and

758

now he's such a standoffish jerk.

759

I thought I liked him,

but I guess so boring.

760

This must be his true self.

761

Obviously, because if you, if you have

a good experience and a bad experience,

762

you're not going to say I'm sure

the good experience is the real one.

763

Yeah, totally.

764

Yeah.

765

So definitely something to watch out for.

766

Um, so, so for people who are,

who are thinking about a podcast.

767

Um, maybe not necessarily the

level of like, let me hire an

768

agency to do everything for me.

769

Um, but for actually, no, I'll

ask the question for them.

770

Um, for the people who are

more useful for you to reach.

771

Um, cause obviously someone's like,

yeah, my business is making 800 a month.

772

They're probably not going to hire

you to repurpose all their content.

773

And yeah, it doesn't make sense.

774

But so who is the, who is the

person who would want to hire you to

775

manage their podcast and repurpose

and for which it makes sense to.

776

Justin Moore: So we do have a few

qualifications and we are also,

777

we're quite selective with the people

that we work because our business

778

is, we literally build a platform

for people to share their ideas.

779

And it's just important for us that we're

promoting messages that we believe are.

780

Making the world a better place

and not the opposite, right?

781

So we're selected with who we work

with, but on top of that, we, like you

782

said, hiring an agency to do something

like this for you means that you are

783

taking your business very seriously

because this is not a cheap thing to do.

784

Um, it's.

785

I still believe that it's, it

saves you money in the long run

786

if you were actually spending the

man hours doing all this yourself.

787

So, um, but our ideal person would

be somebody who, like you said,

788

already has an established monthly

income, probably somewhere around

789

10 to 15, 000 or more per month.

790

And these are coaches.

791

And experts and entrepreneurs who

don't want to waste another second

792

creating inauthentic, boring content

on social media and who want all of

793

that outsourced for them just by having

their hourly conversation with people

794

who they actually like talking to.

795

So, it really is a, it's really is a

shortcut to a lot of the things that

796

people find very painful when they're

trying to run an online business.

797

Um, so I hope that answers that.

798

We're, we're prioritizing

coaches now because they are the

799

people who we can help the most.

800

And we also like that coaches are

in the business of helping people.

801

So then we help people help people

and it's like exponential helping.

802

So that makes our work more meaningful.

803

Uh, but yes, we are selective, but if

somebody were listening to this and

804

they're, they're a coach or they're,

they're an entrepreneur with a, with

805

a program or a product or courses or

something like that, uh, a podcast is.

806

The absolute number one best way to

prove that you are an expert in your

807

field and by chopping the content up from

the episode, you don't restrict people

808

from only being able to go onto the

streaming platforms to find you, but you

809

can also hit people wherever they are.

810

You hit them on Facebook, you hit them on

Instagram, you hit them on LinkedIn, you,

811

you can turn your podcast into a blog,

into an email list, into a YouTube video.

812

or all of your Instagram

content, like what we do.

813

Um, so it's, it's just, it's the

absolute most amount of, of proving

814

your expertise in all the different

places that people hang out.

815

Yeah.

816

Michael Whitehouse: Yeah.

817

It makes, that makes a lot of sense.

818

Um, and do you only work with podcasts

that are interview based or do you,

819

would you work with someone who's doing.

820

Justin Moore: Either

way, solo, solo, Recut.

821

Yeah, absolutely.

822

Yeah.

823

Solo, um, can work really well for people

because it gives you an opportunity

824

to really say what's on your mind.

825

Mm-Hmm.

826

. Whereas an interview you, you, there's

obviously you're not the only person.

827

So, um, so yeah, we, we

don't restrict people.

828

We kind of let people

treat the podcast as, uh, a

829

representation of their thoughts.

830

And so if they want to have an interview,

they do an interview, and then if one

831

week they want to do solo or they wanna

do 10 solo episodes in a row, go for it.

832

We are there to serve them,

not the other way around.

833

Michael Whitehouse: That makes sense.

834

Um, now, so I know that there's

some AI tools out there.

835

Uh, uh, like it on the names, but,

um, but you know, the ones where

836

you can take a video, drop it in

there, it'll cut it up into pieces.

837

And so somebody listening might

be thinking that, wait, isn't

838

that what those AI tools do?

839

What, what does Podigy do that

recording something and dropping

840

into one of these AI choppers?

841

Um, what, what, what do they do

for me more than what the AI does?

842

Justin Moore: That's

a crazy good question.

843

Um, number one would be that when you

use these so there's there's multiple

844

different tools for AI one that we

use in our business is drop your audio

845

file and get all of your show notes.

846

So your entire episode

description written for you.

847

Um, and obviously also

your titles and everything.

848

So it would.

849

It would save us a lot of money to ditch

our copywriters and to just use the AI.

850

But the truth is, is that the AI can

only get us about 70 percent of the way,

851

and the rest has to be done by a human

touch to actually understand the bigger

852

picture of what it's working within.

853

So on the writing side, on the video

side, I can personally attest to this.

854

Veed.

855

Or v.

856

io is one, or there's Descript.

857

There's lots of different

tools to clip your content.

858

These are fantastic.

859

They are awesome tools for people who

are starting, who have a lot of time,

860

time being one of the main inputs.

861

It still takes a lot of time

to do this on, on your own.

862

We at Podigy are giving you

an entire month of content.

863

So that means 30 clips.

864

So 30 clips on your own, even

using AI still takes a lot of time.

865

But here's the biggest problem

with AI, which Is why we still use

866

editors in combination with AI.

867

We don't actually use the

AI to chop the content.

868

Absolutely not.

869

We only use the AI to add in the

subtitles and the stock footage.

870

Because if the AI were in

charge of finding the spots,

871

it'd be a little bit strange.

872

I'm not saying it does a bad job at

finding interesting moments or, or I'm

873

not saying it, it, it glitches when it's

like, it does start at the right spots.

874

But what our editors do in combination

with the AI, Is they learn the

875

podcasters business, the podcasters

offer and the podcasters, the

876

podcasters niche audience very well.

877

And there's an entire bunch

of characteristics in our, in

878

documents that we outline on how.

879

That person's podcast is positioned so

that when we are clipping things, we're

880

not clipping completely random moments

about what somebody ate for breakfast

881

or what this funny thing over here.

882

We're looking for a targeted spots

in the episode where the hosts key

883

topics are, are really well represented

so that they can share that stuff

884

because you don't just want to be

sharing anything on your social media.

885

You want it to actually be relevant

to what you're talking about.

886

So the human touch is still huge,

especially in the video side of things,

887

but also When you're talking about, like,

audio editing, I mean, really high level

888

audio editing, using equipment like this,

learning to use equipment like this,

889

all that type of stuff, uh, AI just, you

still need a human to coach you through

890

that stuff, you still need a human to

do the audio editing the way that we

891

do it, create the music for you, help

you do your intro, help you write your

892

intro, all these things, there's, there's

AI tools for everything, but it still

893

takes a ton of time to do it yourself.

894

Michael Whitehouse: Awesome.

895

Yeah, that's a great, great point.

896

The AI gets you most of the way

there, but not all the way there.

897

Justin Moore: Totally.

898

You still need that last little polish

and, um, sometimes a bit more depending on

899

the tool, but, but usually the AI does do

a lot of the heavy lifting and you still

900

need a little bit of expertise at the end.

901

Michael Whitehouse: So if people

do want to connect with you,

902

where should we send them?

903

Justin Moore: Well, I

was thinking about that.

904

And if they wanted to reach out to

us, it'd be totally fine for them to

905

send us an email at podigypodcasts.

906

com or, um, Or no, sorry, send

us an email at Podcast at gmail.

907

com.

908

And then if they wanted to go on

our Instagram, that's at podigy

909

podcasts, lots of stuff on there.

910

But if they wanted to learn more about

the podcasting industry, if they wanted

911

to do some podcasting themselves, if

they wanted to just kind of figure

912

out the heck's going on, if they want

to listen to your interview on our

913

show, then they can come over to,

Oh, my pod, which is, Oh, H my pod.

914

Oh, my pod, um, which is our podcast.

915

And.

916

Yeah, that should, that should

kind of cover all the bases.

917

Michael Whitehouse: Awesome.

918

Well, so that's Podigy

podcast, P O D I G Y.

919

Now to be confused with Prodigy

podcast, which is also on the site.

920

Podigy, if you see a brain with a

lot of blue lines, that's not them.

921

Exactly.

922

Podigy podcast.

923

com.

924

Awesome.

925

Well, Justin, great to, great

to learn your stories and share.

926

Share things with you and

stick around afterwards.

927

Cause a couple of things I want

to talk to you about, um, a few

928

things popped into my head because

that's what a podcast is about.

929

Totally.

930

That stuff networking,

networking afterwards.

931

So, and for those of you listening,

you know, where to find all the

932

stuff down in the show notes.

933

You can always find my

stuff at guy knows a guy.

934

com.

935

And I probably have something

in the trailer that I.

936

Pre recorded, but recorded after this

interview, uh, which will tell you all

937

the rest of the stuff you need to do.

938

So, thank you so much for listening,

and Justin, thanks for being here.

939

Justin Moore: Awesome.

940

Loved it.

941

Michael Whitehouse: Thank you for joining

us for the Guy Who Knows A Guy podcast.

942

I'm Michael Whitehouse, the Guy

Who Knows A Guy, and I hope you'll

943

join us in December for the 12th

and the 14th for JV Connect.

944

Go to guywhoknowsaguy.

945

com for more details.

946

you're listening to this, it's okay.

947

Because we're going to be

doing this event every quarter.

948

So go to guywhoknowsaguy.

949

com, see what's new, see what's

happening, and of course check the show

950

notes to learn about our guests and

how you can get in touch with them.

951

Check out our next episode for

more great training, information,

952

and networking tips from Michael

Whitehouse, the guy who knows a guy.